There are currently over a millon users of ecigs in the UK alone. Their increasing popularity has caught Brussels bureaucrats somewhat off guard. Amendments to the EU tobacco directive will mean e-cigarettes sales will be regulated and only available via prescription from the chemist outlets Hundreds of protesters from across Europe who are against the proposals gathered outside the European parliament this week to protest. They burst 2,000 black balloons representing the number of lives they believe could be saved daily if policy makers back the use of e-cigarettes. Collectively the e-cig community has spoken out under the campaign Smoke without fire.
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Totally Wicked Responds to the European Parliament Decision to Regulate Electronic Cigarettes that Will Cost Lives
It may result in many smaller and more innovative producers of electronic cigarettes going out of business. Medicines regulation creates a default prohibition and requirement for approval, leaving tobacco cigarettes as the only easily marketed source of nicotine. Speaking after the announcement, Fraser Cropper, Chief Executive Officer of Totally Wicked said: Do policy makers really want to protect an industry that kills 700,000 people at the expense of a market-based, consumer-led public health revolution that has the potential to save millions of lives? Let us not hide from the stark facts, because that is exactly what they have done today. If todays vote had truly been about public health then MEPs would have voted to ban tobacco cigarettes.
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